Geno Pierce

Geno Pierce, president and owner of the Performance Course, Inc., has over 13 years of industry experience consulting with, training, and developing athletes. From his early days as a strength and conditioning professional, he has helped thousands of individuals and teams reach higher levels in their athletic performance. Pierce has honed his skills in program design, training protocols, and coaching techniques to help school districts across the state develop athletes and teams into district and state champions. A number of his former athletes have gone on to play at both the collegiate and professional levels.

Prior to developing the Performance Course, Pierce directed and operated a regional company devoted to improving the athletic performance of athletes. He has worked with the Allen Independent School District (AISD) for over seven years. In addition, Pierce works internally with athletes of other high profile school districts in the Dallas Metroplex such as the Highland Park and Carroll Independent School Districts giving him keen insight into the needs of athletes and coaches. Having experience with a number of diverse coaching philosophies and thousands of athletes enables him to bridge the gaps between the individual coach philosophy and the development of the athletes.

His experience includes extensive knowledge in program design, periodization methods, training protocols, and testing and evaluation. Pierce has mentored and developed a number of strength and conditioning professionals through his work and is one of the most competent and experienced professionals in prepubescent and adolescent training in the country.

In 1998, Pierce spearheaded the first youth program of its kind for elementary kids in the state of Texas within the AISD. He was also responsible for developing before and after school programs as well as a course fitness camp for AISD employees.

Pierce is an active member of The National Strength and Conditioning Association and is Certified Strength and Conditioning Specialist. He has also been a keynote speaker on the topic of strength and conditioning at various industry events. Pierce resides in Allen with his wife, Jamie, and his sons Oliver and Payton. He serves on various boards for the Allen Sports Association and is involved with various community groups and charitable causes in Allen. He was recognized as the 2002 Allen Sports Association Volunteer of the Year.

He has a degree in Psychology from Missouri Southern State College, with a minor in Kinesiology.